Effective Date: Jan 26, 2016

Welcome to the HeadsUP! Privacy Policy. We are a Delaware Corporation, located in San Francisco, CA. For purposes of this policy, when we say stuff like “We” and “Us,” we mean HeadsUP! the Company. When we say stuff like “Website” or “Site,” we’re talking about our website at http://getheadsup.com, or other websites that we may operate.

This Privacy Policy applies to any information that is collected while you are on our Website. Our goal with this policy is to be transparent about what information we collect, how and when we use it, when and whether it is shared and with whom it is shared..

By visiting and (we hope!) using our site to purchase HeadsUP! you acknowledge and consent to this Privacy Policy. If you have questions or complaints about this policy, we encourage you to send them to info@getheadsup.com.

Like many Privacy Policies past, present, and doubtless future, our Privacy Policy explains:

The types of information we collect

How we use that information

The choices we offer, including how to access or update your own information, and

The steps we take to keep your information safe

Of course, our Privacy Policy may change, and when it does, we will post the new Policy on our Site. Whenever a user visits the Site, the current version of the Policy applies.


1. We collect information when you browse the site

When you visit the Site we collect data, much of which is anonymous. This data includes information such as: the type of browser and OS you use; the time and date that you visit; your IP address and the general geographical location the IP identifies you as being at; the address of the external or internal page that referred you; search terms you might have used to find our site, or if you used an email to access our site, what email you clicked on; and the pages on the site that you visit, possibly including the order of the pages you visit and any actions you take on a given page. We mostly use this information to figure out how people are using our site and what interests them, and we may also use it to diagnose issues with the site.

2. We Collect Information When You Sign Up

There are lots of reasons you might give us information:

o So you can follow us, or so we can put you on a mailing list

o So you can order something

o So you can report a problem with something

o So you can take advantage of our referral program

o So you can enter a contest

o So you can apply to a job

o So you can create an account, for example for the forums,

o So you can communicate with us via social media, for example our Facebook or Twitter or Instagram account, or

o To tell us your marketing preferences

For example, there’s a box on our homepage that allows you to input your name and email address. No surprise, when you put your name and email in there, we keep them so that we can tell you about our launch and occasional company announcements or promotions.

Once you are on our mailing list, you will remain on the list until you unsubscribe, which you can do at any time by clicking the unsubscribe link in every email. Or if you prefer, you can send an email to privacy@getheadsup.com and we will remove it for you. We use MailChimp to provide email list services, and their privacy policy is here .

In any of the situations we list, we take the relevant information you give us and hold onto it for our records. In so doing, we may store information such as: your name; your email address; your username and password; the name of any referrer; the name of any people referred; your contact information, including any billing or shipping address/es; records of anything you order from us or request from us; and photos or other documents you may submit to us.

If you submit a document or photo, it becomes HeadsUP! property. If you submit photos to us in any social media context, you thereby grant us permission to use that photo in print or online/electronically for any lawful purposes. Note that if you share information with us on a public social media site, that information may be seen by the general public and any other person or entity might collect and keep that information for their own purposes.

While you may submit credit card information while making a purchase with us, we don’t hold onto your full credit card information ourselves – we have you pay by either Stripe or Paypal, and they keep that credit card information in their super-spiffy credit card vaults. We do keep a record of the last 4 digits of the card you used, because that helps us to identify given transactions later. As regards your full credit card number, Stripe’s privacy policy is here, and Paypal’s privacy policy is here .

We do provide an option to opt out of us (or rather, Stripe) saving your credit card information, if you only want to use that information for one transaction on our website. If you do opt out, we do not keep that information, nor does Stripe. Paypal similarly offers an opt-out for saving your credit card information, if you choose to make a one-time payment through them.

3. We Collect Information When You Interact with Us on Social Media, or Use Social Media Buttons on our Site You may see Facebook “like” buttons or “share” buttons on our website, or similar buttons on our website or other social media sites. If you use those buttons, we may collect your IP address and where you were on our site or on social media when you used the button. These kinds of social media features are governed by the privacy policies of the companies providing them. Here are the policies of a few of those companies:






4. We Collect Information When You Communicate With Us Directly If you email us or send us other communications directly, we will retain your email or address and correspondence so that we may respond to your request. We may retain this information indefinitely so that we have a history of our past communications. One way that you might communicate with us is by applying for a job via our jobs website, which collects information and shares it with us via our partner Lever.co. The Lever.co privacy policy is here. We may share this information with trusted partners, for example while doing a reference check before you join our company.


We do not rent or sell personally identifiable information to others.

We may share our mailing list with reputable third parties who sell products or services complementary to our own. To opt out, please send an email to privacy@getheadsup.com.

We do share information with our vendors, as described in this policy, for the purposes described in this policy. These vendors are not authorized to use or disclose the information, other than to perform their services for us. For example, we share information with MailChimp so that they can operate our mailing list, but they are not authorized to email you directly or share your information with others. The same applies to vendors who operate services for us such as: our forums, our referral program, our job application page, shipping, market research, and payment processing.

Finally, we might also share information in the following specific situations:

1. If we receive your consent to do so;

2. If we believe we have to in order to comply with a law, regulation, or valid legal process. If we are about to release your information, we will try to provide you with notice in advance, unless we are legally prohibited from doing so; and

3. If we are acquired by or merged with another company. This Privacy Policy would continue to apply to any data collected while it was in place.


We have adopted commercially reasonable technical, physical and administrative procedures to protect the confidentiality of the information that we collect on our site. In the event we become aware of a data breach where users’ personally identifiable information has been disclosed to unrelated third parties, we will make reasonable efforts to let any affected individuals know if we think there is a reasonable risk of harm to those users or if otherwise required to do so by law.


HeadsUP! is based in San Francisco and incorporated in Delaware. Our website is hosted at WP Engine. The WP Engine privacy policy is located here . All personal information we collect from our international users is processed according to US law.

In compliance with applicable foreign laws, HeadsUP! commits to resolve complaints about your privacy and our collection or use of your personal information. Swiss or EU citizens with inquiries or complaints regarding this privacy policy should first contact HeadsUP! at:

Privacy Complaints


HeadsUP! has further committed to refer unresolved privacy complaints originating in EU countries and Switzerland to an independent dispute resolution mechanism, the BBB EU SAFE HARBOR, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed by HeadsUP!, please visit the BBB EU SAFE HARBOR web site at www.bbb.org/us/safe-harbor-complaints for more information and to file a complaint.


Some of our data partners, such as Google Analytics, use cookies to help us better understand our website visitors.

What’s a cookie?

Cookies are small data files that websites store in your hard drive. They create a unique id that is associated with your browser. We use third-party cookies from Google Analytics to collect information about how you engage with our site so that we can improve it. Google Analytics reports do not identify individual visitors. You may install a Google Analytics Opt-Out Browser Button here. Google Analytics also has a Privacy Policy, which can be read here . We may use other cookies to maintain login information, or your shopping cart and contents, or your shopping session. You may always disable cookies via your web browser, but be advised it is possible this may prevent you from taking advantage of some of the features on our site. This Privacy Policy does not address cookies by our partners, where their own privacy policies apply.


What’s a pixel tag?

Pixel tags (also called clear GIFs, web beacons, conversion pixels, or tracking pixels) are small blocks of code on a webpage or app that allow them to do things like read and place cookies and transmit information to us or our partners. The resulting connection can include information such as a device’s IP address, the time a person viewed the pixel, whether a viewer did a particular activity, an identifier associated with the browser or device and the type of browser being used.

We use pixel tags from Facebook, and the information collected is to help us target our ads more effectively. The Facebook Cookie and Pixel Policy is here .

Facebook is part of the Digital Marketing Alliance’s “Consumer Choice” Program. That program, located here for US users, here for Canadian users, and here for EU users, allows you to opt out of many different types of ad tracking, including Facebook’s. The Program is managed browser-by-browser, so if you use many different means of browsing the web, you may need to opt out of a given organization’s ad tracking that many times. On your mobile device, you also may be able to opt out using its settings.

Do Not Track

Currently, (i) other parties (e.g. third-party advertising networks and analytics providers) may not collect personal information about your online activities over time and across different websites when you use our website or services, and (ii) we do not respond to, or take any specific action in connection with the receipt of, Do-Not-Track signals or other similar mechanisms regarding the collection of personally identifiable information about an individual consumer’s online activities over time and across third-party websites or online services.

Information About Children Under 13

The Children's Online Privacy Protection Act imposes requirements on websites that collect personal information about children under 13. Our website is not intended for or directed to children under the age of 13. Our policy is not to collect personal information on any person under 13. If you are under the age of 13 you should not provide us with any such information or use our products or services.

Your California Privacy Rights

Under California Civil Code sections 1798.83-1798.84, California residents are entitled to ask us for a notice describing what categories of personal customer information we share with third parties or corporate affiliates for those third parties or corporate affiliates' direct marketing purposes. That notice will identify the categories of information shared with third parties and used for direct marketing purposes and the name and address of the third parties that received such personal information. If you are a California resident and want a copy of this notice, please submit a written request to the following address: [517 Rampart Way, Oxon Hill, MD 20745]. In your request, please specify that you want a California Privacy Rights Notice. Please allow 30 days for a response.


From time to time, this Privacy Policy will be revised. When we make material changes to this policy, we will post them at privacy-policy , with a link to them from our homepage.


If you have any questions or suggestions regarding our Privacy Policy, or if you would like to access or update or make changes to personal information that we may have accessed, or otherwise have questions or concerns about such information, please contact us at privacy@getheadsup.com

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